The argument
Migration risk is the real objection, and this removes it.
Every competitor leads with the electronic record, which means every one of them is asking you to undertake the most disruptive project in your software life in order to buy a marketing improvement.
You have probably lived through one migration and remember what it cost. RootLogic asks for none of it.
The line, drawn plainly
What moves and what does not.
| Stays where it is | Moves into RootLogic |
|---|---|
| Clinical charting, templates and encounter notes | The phone line, recorded and attributed |
| Prescribing, labs and device integration | Leads, consultations and cases on one board |
| Insurance claims and coding | Quotes, financing status and invoices |
| Historical clinical records | Payments, memberships and reconciled payouts |
| Whatever your staff already know | Attribution, click to collected revenue |
What if our EHR already has a CRM module?
Most do, and most are a contact list with a task attached. Ask it which campaign produced last month's collected revenue. If it can answer, you do not need us.
Does the front desk work in two systems?
They work in RootLogic. Clinical staff work in the chart. That is roughly the split that already exists.